I am very pleased to provide the following testimonial for Selene Regan, with whom I had the pleasure of working closely on various marketing activities, with specific focus on lead generation, contacts database management, territory definitions/business planning and managing specific customer campaigns.

In general, I would say that Selene is particularly talented in the above four areas and more effective in her approach than I have found her predecessors/equivalent personnel in other organisations. This is largely due to her understanding of the sales cycle, the practical issues and timeline pressures associated with this environment, and was very focussed in delivering well qualified leads, with very useful supporting documentation outlining decision makers and influencers in an organisation, business drivers for the particular initiative, relevant company background etc. Her direct efforts resulted in a number of excellent business opportunities for me personally, a couple of which resulted in orders.

Selene, almost entirely through her own personal efforts, created a database internally which proved extremely useful, more user-friendly than the corporate Onyx system, to the point where it's use is now being extended outside the UK/EMEA region.

Following two acquisitions by Witness Systems (ie Eyretel plc in 2003 and Blue Pumpkin in 2005), the complexities of territory definitions/pipeline allocations, the close management of assigned accounts and leads, the creation of standard business planning templates etc came into sharp focus internally. Selene was trusted by senior management to manage a lot of the allocations and tracking of progress, which is a testimony to her professionalism, attention to detail and knowledge of accounts. More revealing however was her ability to get me and my colleagues to provide the level of responsiveness and feedback required to help achieve our mutual objectives, despite time pressures etc. In addition to a very good working relationship with many of the Witness senior management team and the sales team, Selene's interaction with Witness business partners and customers alike also proved very productive and rewarding. Her professionalism, friendly but effective approach, positive attitude and energy/dynamism are her key attributes. She also made time for social activities with colleagues, and came up with some creative ideas around making marketing a central focus area in the office, which helped create a fun work environment, stimulating ideas and general sharing of knowledge/experiences, always extremely valuable in a pressured sales office environment.

I would have no hesitation in recommending Selene for a position in any other company and would consider her to be a real asset to any dynamic, goal-oriented organisation.

Bernadette Ridge
Account Director - Witness Systems