At Systems Union it is an important part of the way we operate to develop the business within a culture of financial rigour.

Selene stands out as someone who responded well to this culture from the outset. She would often approach me directly with proposals for new marketing projects. Without fail, these proposals were well thought through and the case for spend well argued.

Invariably, the projects were tightly linked to defined business objectives and the proposals detailed both the processes involved in delivery and the success criteria at each stage. This allowed me to take an objective view of the value to the business and, at the same time, minimised our exposure since spend could be halted early if milestones were not reached.

Selene's commercial awareness and focus on results combined with her ability to analyse a problem objectively and produce a well structured plan of action meant that I rarely, if ever, turned down one of her proposals.

Damian Traynor
Global Marketing Director