Aspire Technology are a reseller of Witness Systems software focused on specific market segments. Over a period of two years the relationship between Witness and Aspire has grown from zero to the point where Aspire are one of Witness’ most successful resellers within EMEA.

Through her efforts Selene has been a major contributor to this success.

At the outset of the relationship, Aspire agreed to focus on specific market segments to address some existing customers and to win new business. Selene was a major contributor to the joint business plan and was responsible for the delivery of several major marketing activities within the plan. These included:

• Analysis and segmentation of the addressable market
• Devising marketing campaigns to the identified market
• Devising and managing telemarketing campaigns
• Validating identified leads and passing these to the relevant sales resource
• Tracking of leads throughout the sales process and using feedback from this process to adapt the marketing and telemarketing campaigns
• Supporting partner organisations and providing expertise and advice when needed.

As a partner I found Selene’s approach very refreshing. She was clearly dedicated to making her programs a success for both Witness and their partner organisations. She readily assumed responsibility for ensuring that Aspire’s campaigns were managed to the same high standard and driven to achieve the same levels of success as the vendors’. Her advice was regularly sought readily given.

In my experience of having worked as a reseller for numerous vendors, the marketing campaigns developed with Witness and Selene have been the best planned and managed.
In her role, Selene added a lot of value to Aspire by developing a well qualified sales pipeline.

Selene’s energy, expertise and integrity mean that I would have no hesitation in recommending her services to other organisations

Stephen McAlister,
Director, Aspire Technology